Collaborations

A$AP Rocky partners with Bilt


07 01 2026

American rapper A$AP Rocky has teamed up with rewards programme Bilt to support its latest Rent Free campaign, which sees the company cover a month's rent for all tenants of Rocky's childhood home in Harlem.

The Praise The Lord hitmaker commented 'For me, it's always been about community and neighbourhood. Harlem made me who I am, from uptown to downtown, and that connection to place is everything... When Bilt said they wanted to cover rent for everyone in the same building where I grew up, that hit different. That's not just business, that's understanding what community really means'.

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